Training Marketing Plan For Training Business Development

Concept The Concept Phase is initiated when either the Training Product Management, Technology team, Training Business Development Manager or Training Business Unit owner submits a request for a new training offering or modification to an existing one. Requests would be prioritised as defined by the Training Product Manager or Program Management Office if part of a large organisation. Following which, the requests would be reviewed by various stakeholders to assess the business opportunity and viability of the request in the context of relevance to the training groups business needs and corporate strategy. If approved, funding typically in the form of manpower would be allocated in order to undertake the Feasibility Phase. Feasibility†¦show more content†¦Which in turn will be used to design the overall specification of the offering covering module content requirements and practical session needs. In addition other core documents, such as the Marketing requirements, Training Infrastructure description, Sales and Training Partner Enablement, Certification or Accreditation requirements and Training Operation updates will need to be specified and completed. Once these have been completed and aligned to a budget and ROI plan. They can be married to a planning schedule and checklist which can be presented to the Stakeholders for approval. Once approved development of the offering can commence. Development This is where the actual training offering and business support functional requirements are completed and developed in preparation for release to the market. As they are developed, other teams can work in parallel such as training instructors testing the modules and practical sessions as they become ready. Certification exam development questions can be undertaken on a module by module basis. However the final compilation and validation of the exam cannot be started until all the content has been completed and finalised, which would be catered for in the planning document. From the business support perspective the Project Manager must ensure all core planning documents and checklist activities are undertaken and supported accordingly. Having the training